Membership and Marketing


The Adventure Begins...

Membership and Recruitment Tool Box



Let’s move Scouting forward. The Marketing and Membership page is a resource to help you serve more youth in your neighborhood and communities. From recruiting ideas to social media best practices, this page provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.

Our main objective is to have multiple joining opportunities to ensure that every youth is invited to join Scouting, and to fulfill our promise to new Scouts for a great Scouting program. Adventure is Calling - Join Scouting!



Cub Scout Recruitment Sign-Up Options

All Sign-Up Nights are designed to be fast paced for today's busy parents.

Recruitment Resources

Pack Resources

The most effective recruiting occurs when volunteer leaders, and parents work together, share ideas, and leverage each other’s skills, insights, and resources. For parents, it’s an opportunity for their kids to make new friends. And for volunteer leaders, it’s a chance to watch youth learn new skills, try new things, and discover new paths. Regardless of your role, the outcome is the same: Scouting makes the most of the limited time we have to shape the lives of America’s youth.

Dynamic Recruiting

Printable Tools

Fillable Tools

Recruitment Flyers

Connect with Scouting

New Den Leader Resources

We have learned that virtual resources may be used to complete requirements such as virtual tours in place of den outings. The standard of Cub Scout advancement is for the Cub Scout to do their best.

Den Leader resources

Troop Recruitment Resources

A steady flow of youth into a troop is essential to maintaining the troop's health. New Scouts bring energy and enthusiasm to the troop program.

To avoid the pitfall of shrinking membership, a troop should add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts.

The first step for any recruitment effort is to appoint a troop committee member to serve as the troop membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with Cub Scout packs in the community, the district membership committee, and the unit commissioner.

Have you scheduled your Normal Friend Activity Yet?
AOL Scout Transition
Troop Recruitment Tools
Dynamic Recruiting
Troop Recruitment Flyers

Unit Marketing Resources

To ensure families get the message that it’s time to sign up, use various methods of communication and be sure to have a plan. You should start to build the buzz at least six weeks out from your sign-up event(s). The council and district will help get the word out, but most of your success will come from unit marketing.

How much access you must promote Scouting in your schools will help you decide the best ways to market your sign-up event. Here are some suggestions – but these are just thought-starters. Don’t limit yourself. The more ways you reach parents, the more success you’ll have.

Brand New Unit Marketing Guide

Check out this brand new Marketing Guide for your Pack, Troop, Crew, Post or Ship.

Campaign Kit for Recruitment Marketing


Scout talks can make a huge difference when signing up new Cub Scouts! Schools that provide access for Scout talks are the way to go. A youth talk is simply visiting each classroom and getting the youth excited about Scouting.

Check out videos that the BSA Brand Center has to offer and we can customize them with your unit information. just fill out the request below.

Out-of-School Promotion

Here are several ideas for promoting the event outside of the schools. These tactics can be done either in tandem with your in-school promotions or on their own if you are not able to get full access to the schools.

Social Media

Your district or unit can leverage social technologies to improve recruiting. Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. In fact, according to Forrester, a premier technology research company, 75 percent of people in the U.S. use social media (Facebook, Twitter, Pinterest, etc.). That means for many families, the decision to join Scouting is going to start with online engagement.

Photo Frames: Help promote Scouting on social media by adding a photo frame around your profile picture on Facebook/Instagram

Put Your Unit on the MAP!



Updating your BeAScout Pin

Make sure your unit’s information is correct on is a tool prospective family use to find units to join.

Is your unit information up to date?

When updating your Unit Pin make sure it is the most updated information on your unit. Here are some things that will help families when looking at your Unit Pin.


Images for your efforts.....

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Questions on Recruitments? Need Flyers and other Materials?

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